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Hear real-world insights from industry experts, clients, and fellow business leaders who’ve walked the path to growth.

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Welcome to the Huddle In, Level Up Podcast!

Hosted by, Brand and Marketing Strategist, Emma Burdett. This is the podcast where business owners, leaders, and marketing managers in Australia come to level up their branding and marketing efforts. Whether it’s about refining your market positioning, mastering your content strategy, or tackling leadership challenges, we’re here to guide you through it all.

Emma is a Business Strategist by trade with a passion for branding and marketing. She is all about helping brands compete and win in their market and leads her team at Huddle Up Creative to make the magic happen.

Also known for her adventurous spirit, underwater photography, and as one of the co-founders of the Future Female Leaders Program.

Emma brings a creative and bold approach to everything she does, and is on a mission to help business leaders leverage effective and efficient marketing to grow their market share.

 

 

Podcast Episodes

Ep 11: Eddie Zhang - How Better Project Systems Save Time, Sanity and Money

Ep 11: Eddie Zhang - How Better Project Systems Save Time, Sanity and Money

July 3, 2026

If your projects live in spreadsheets, scattered emails or someone’s very tired brain, this episode is your sign to sort it out.In this episode, Emma sits down with Eddie Zhang, founder of Zhamatix, to unpack…
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Ep 10: Luke Pirrottina - The Leadership Habit That Holds Teams Back

Ep 10: Luke Pirrottina - The Leadership Habit That Holds Teams Back

June 25, 2026

Being great at your job doesn’t automatically make you a great manager.In this episode, Emma sits down with Luke Pirrottina, Head of Capability and Development at Good Drinks Australia, to unpack what it really takes…
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Ep 9: Tracey Mylecharane - Legal Foundations For Business Growth

Ep 9: Tracey Mylecharane - Legal Foundations For Business Growth

June 4, 2026

Think your business legals can wait until there’s a problem? Think again.In this episode, Emma sits down with Tracey Mylecharane, founder of TM Legal Atelier, to unpack why strong legal foundations are essential for sustainable…
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Ep 8: Matt Hanham - Digital Marketing & Business Growth

Ep 8: Matt Hanham - Digital Marketing & Business Growth

May 25, 2026

Digital marketing has evolved rapidly over the past decade, but have the fundamentals really changed?In this episode, Emma sits down with Matt J Hanham, owner of Visible Digital Marketing, author, podcaster and former accountant, to…
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Ep 7: Cass Emmerson - Branding is More Than a Logo

Ep 7: Cass Emmerson - Branding is More Than a Logo

April 7, 2026

Branding is more than just a logo or colour palette! It’s the feeling people get, the reputation you build, and the experience your business creates at every touchpoint.[This episode was recorded in October 2025] In this…
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Ep 6: QUICK TIPS with Emma: Personal Brand vs Company Brand

Ep 6: QUICK TIPS with Emma: Personal Brand vs Company Brand

April 7, 2026

Short, sharp sharing in this solo episode! Topic: Personal brand or company brand: Which one should you actually start with?Emma breaks down one of the most common questions new business owners ask. She walks through…
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Ep 5: Em Gee - Marketing & Growth with AI

Ep 5: Em Gee - Marketing & Growth with AI

March 18, 2026

AI is changing the way we work, market, create and lead - but are we using it well?[This episode was recorded in August 2025] In this episode, Emma sits down with AI educator Em Gee…
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Ep 4: Bethan Winn - Critical Thinking For Success

Ep 4: Bethan Winn - Critical Thinking For Success

November 27, 2025

Feel like your brain's on autopilot? Time to shake things up.In this episode, Emma sits down with critical thinking facilitator Bethan Winn to explore how curiosity, emotional intelligence, and smarter thinking can transform the way…
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Ep 3: Jeff Robson - Insights from 25 Years in Business

Ep 3: Jeff Robson - Insights from 25 Years in Business

November 27, 2025

25 Years in Business is No Small Feet! In this episode, Emma sits down with Jeff Robson, Founding Director of Access Analytic, to unpack 25 years of building a powerhouse consulting business. [This episode was…
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Ep 2: Gemma McDonnell-Mossop - The Power of Payroll for Branding

Ep 2: Gemma McDonnell-Mossop - The Power of Payroll for Branding

November 27, 2025

Your payroll is telling a story… the question is: is it a good one?[This episode was recorded in September 2025] In this episode, Emma sits down with Gemma McDonnell-Mossop, founder of Payroll Edge, to reveal…
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Ep 1: Meet Your Host - Emma Burdett

Ep 1: Meet Your Host - Emma Burdett

November 24, 2025

The new Huddle In, Level Up Podcast is officially here! In this first episode you’ll hear from the show hostess with the mostess, Emma Burdett - Brand and Marketing Strategist and Managing Director of Huddle…
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