If your marketing keeps getting bumped down the to-do list, or projects seem to take forever to get off the ground, you’re not alone.

Throughout this blog, we’re shining a light on the top 5 marketing bottlenecks that we see businesses make which leads to a stall in their marketing (and therefore, their sales).

1. Slow Decision-Making at the Top

When decisions crawl at a snail’s pace from the top, your marketing loses momentum and opportunities can quickly slip by.

Businesses that take action win every time because they understand that perfect decisions don’t exist. Efficiency matters more. Empowering your team to make smart, informed decisions quickly (without waiting for the boardroom stamp every time), will ensure you’re being seen by those who matter most, your target market.

2. Poor Delegation

Your CEO shouldn’t be writing social media captions.
Your General Manager shouldn’t be proofreading blog posts.

When leaders get bogged down in marketing tasks that should be delegated, it slows everything to a crawl and takes their focus away from what they do best.

Clear roles, smart outsourcing, and trusting your marketing team (in-house or external) to own their sector will move things along a lot faster and in turn, you’ll start seeing traction on those sticky points in your marketing.

3. Lack of Direction

If you don’t have clarity on what you’re saying, who you’re saying it to, and why it matters, it’s no surprise marketing tasks get jammed into the “too hard” basket.

Clear strategy = confident action. That’s why building a strong brand foundation and marketing roadmap is so important. It makes every task easier (and faster) to execute.

4. Perfection Paralysis

But here’s the truth, progress beats perfection…every single time. Winston Churchill put it best when he said – “Perfectionism is the enemy of progress.” 

We live in a digital world. Nothing is set in stone. You can tweak, refine, and improve as you go. Publishing something is better than endlessly polishing and publishing nothing.

5. Hesitation to Invest

It’s not something you do when business is booming and shelve when things get tight.

If you want to grow market share, stay relevant, and keep your audience engaged, you need consistent, strategic marketing included in your business model. Not tacked on as an afterthought that you “should probably” be doing.

Instead, you should be asking, “What marketing tactics should we be investing in right now to drive growth?”

Ready to Stop Stalling?

Our team is completed with a highly experienced marketing strategist, content specialist, designers, and implementation legends who can plug straight into your business and bring your marketing to life quickly and consistently.

Ready to make it happen? Let’s chat. Book a FREE discovery call with Emma and get your marketing out of the too hard basket and in front of your target audience.